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Home Selling Tips & FSBO Listings
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About 1 out of 4 or 5 Realtors MLS listings fail to generate a buyer and are either terminated or expire. Home owners need to begin evaluating what type of marketing plan they want to formulate to sell their real estate rather than just let the realtors have 6% of it and still fail in their efforts nearly as often as a FSBO seller does.
The Most Common Reason for Failure of FSBO Sellers is their lack of commitment to their FSBO strategy. They just give up on their efforts before their strategy has had time to work. Selling anything usually takes some time.
Consider the realtors plan. Start with the real estate signs in your front yards. A real estate sign in your yard with the realtor's phone number on it is a meal ticket for the realtor. Next the realtors put the property In Front Of All The Buyers All The Time. The realtors keep all property in front of all buyers all the time with their Realtors Co-Op known as MLS. The MLS Data base is there for all realtors to work on when someone calls them after seeing the realtor's For Sale Sign, The real estate sign itself is probably the single biggest seller of property, the only question is "whose property" does the yard sign sell. Combined with your FSBOAdvertising advertisement, your yard sign and all our other advertiser's yard signs are a potent element of your advertising plan.
Before you firm up your marketing plan, you should consider a recently popular alternative. This alternative is sometimes called a Realtor Flat Fee MLS Listing Service. We call it a Hybrid FSBO - Realtor marketing plan. The home owner pursues both the FSBO method and the Realtors MLS method of marketing at the same time. This can be accomplished by reserving the right to sell the home yourself and avoid Selling or Buyers agent commissions in your Listing contract. This type of listing agreement can provide that the owner will have the continuing right to market the property themselves and avoid further commissions altogether if the owner finds a buyer from their own marketing efforts. This Listing service can be provided for a fixed dollar flat fee, instead of a listing commission to the Listing Agent, paid in advance at the time the listing is made. All these terms are Negotiable.
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